Andy Warhol, Chanel No. 5, Official Edition Chanel Ltd. Advertising Campaign Lithograph, 1997

Condition: Pre-Owned
Offset lithograph on vlin paper, conservation mounted on linen canvas, as issued. Paper Size: 29 x 22 inches. Excellent condition. Inscription: Signed in the plate and unnumbered, as issued. Notes: Published and printed by Chanel Ltd., Paris, in collaboration with The Andy Warhol Foundation for the Visual Arts, New York, the Artists Rights Society (ARS), New York, and the Ronald Feldman Gallery, New York, 1997. This special edition artwork was created to be used by Chanel Ltd., as part of an advertising campaign in Paris and was produced in four color variations. An undesignated quantity were produced, therefore it is unknown as to the remaining number that exist in excellent condition. This rare artwork is in excellent condition and has never been in circulation. The image and signature were officially reproduced from the Andy Warhols original silkscreen with authorization from The Andy Warhol Foundation for the Visual Arts, New York, the Artists Rights Society (ARS), New York. In Andy Warhol's Ads series of 1985, the viewer is invited to 'extract' the advertisement from the imagery presented and, instead, treat it as a work of art. Here, Warhol revisits his work in commercial illustration from the early 1950s, appropriating iconic brands, logos and images as the foundation for the series. Warhol presented each image as a noticeable appropriation from a broad spectrum of contemporary culture, rendered in a vibrant palette that encapsulates the artist's Pop vision of twentieth-century modernity. Warhol's selection of images for the Ads series embodied some of the most powerful corporations in America at the time, such as Mobilgas, Paramount Pictures, Disney, and Apple Macintosh. While others, such as Volkswagen, Chanel, and Blackglama, represent some of the most ingenious marketing campaigns in advertising history. Chanel is appropriated from a 1960s magazine advert for the perfume Chanel No. 5, which featured in copious ad campaigns since its launch in 1921 and was a well-known favourite of actress Marilyn Monroe. Presented in a simple, transparent bottle, the amber liquid becomes the focal point of the product, distinguishing the 'invisible' bottle from the more elaborate designs of the 1920s. This assured minimalism has ensured its timelessness a century on. Representing the formula for the 'feminine eternal' while resisting the whims of fashion, Chanel's No. 5 became an icon of the twentieth century in its own right, inspiring Warhol to feature the work in his Ads series.

ANDY WARHOL (1928-1987) was an American visual artist, film director and producer. A leading figure in the Pop art movement, Warhol is considered one of the most important artists of the second half of the 20th century. His works explore the relationship between artistic expression, advertising, and celebrity culture that flourished by the 1960s, and span a variety of media, including painting, silkscreening, photography, film, and sculpture. His works include some of the most expensive paintings ever sold. In 2013, a 1963 serigraph titled Silver Car Crash (Double Disaster) sold for $105 million. In 2022, Shot Sage Blue Marilyn (1964) sold for $195 million, which is the highest price paid at auction for a work by an American artist.
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